Gabriel Haze

The power of branding and logo design have always been exciting to me. Much of this has to do with the challenge they possess when undertaking the concept of simplicity in visual communication.

The logos created to the left were client based requests ranging from web series identity, product concept design and tongue in cheek humor about product repurposing.

Note: RE was a logo designed within a group that I was creative director for. It's final concept is not entirely my own.

The D’agnese project started with a simple music video that I was hired to direct and edit that turned into a massive campaign used to help catapult their career in the pop rock circuit. They had a style similar to Matchbox 20 and a charisma that made their audiences break out with excitement whenever they performed. It was these combined elements that aided in developing a logo that would become the stamp of recognition on all the products they would use for marketing.

The products designed for the D’agnese brothers that are pictured left include a press kit that contained a DVD of the music video ‘Come Over After’ which has to date won 5 first place awards for editing and direction, a copy of their music CD which was produced by J.R. Richards of Dishwalla and a program booklet outlining the cast, crew and the evenings events. In addition to the kit I designed t-shirts, compact DVD video cases, venue posters, business cards and flyers.

Art of Dissection is a company concept created as a foundation for individuals who have talents in modeling, music and art that fall outside of the normal scope in the industry.

A.O.D.'s marketing campaign is showcased in two parts and highlights the creative use of bringing to light some of the things that drive us to survive against all odds.

The challenge: to brand and market a bass guitar whose components are made from recycled components and still be able to use the brand outside of the music world when the company decides to grow.

As creative director for this campaign, my goal was to lead the team into a successful concept that would embrace the companies stance on recycling, rather than make a fine print remark hidden on the package.

Recycled Evolution 'RE' grew into an extraordinary idea that would allow secondary companies to join in on, taken pride in products they recycle and showcasing them to the world. The logo itself is symbolic of the standard recycle icon but in reverse, letting individuals know that RE does more than recycle, they find ways to create products and circumstances that are environmentally sound from the beginning.

Note: Resurrect (left) was designed by Carmelo Citera.

Note: Retaliate (right) was designed by Gabriel Molina.