Gabriel Haze

The power of branding and logo design have always been alluring to me. Much of this has to do with the massive challenge they both propose when undertaking the concept of simplicity in visual communication. Pictured left are five of my designs in the branding and logo design fields. All of which come from and depict completely different realms of business.

Note: RE was a logo designed within a group that I was creative director for. It's final concept is not entirely my own.

The Dagnese brothers have a style similar to Matchbox 20 and looks as charming as they come. It was this influence that aided my design in the completely hand made press kits and collector's edition DVD's pictured on the left. They are the first of many products I designed for them including a logo that has many symbolic meanings. The larger press kit holds both a DVD and full-length EP and were originally designed for music agents prior to their suggestion to be sold as retail merchandise.

The music video I directed and edited for Dagnese called 'Come Over After' was so greatly applauded by management, that I was led into coordinating a premiere event that would need additional marketing materials designed. You can view live footage from the premiere here in a music video short put together using the footage captured by our live videographer team!

As a result, t-shirts, posters and program booklets that were later added to the press kits were created. The one night event went well and even had a ride like theme park entrance complete with a large format video screen of a female robot guiding you through the front door.

As creative director for this campaign, my goal was to lead the team into a successful concept that would embrace the companies stance on recycling, rather than make a fine print remark hidden on the package. To further the concept, each guitar is made of specific components targeted to specific music genres including 'Reflect' for the glam rockers and made of sponsored 'RE'ynolds Wrap and 'Retaliate' for the death metal punks who carry the shock of recycled medical syringes.

Note: Retaliate article was designed and created by Gabriel Molina.

Recycled Evolution 'RE' grew into an extraordinary idea that would allow secondary companies to join in on, taken pride in products they recycle and showcasing them to the world. The logo itself is symbolic of the standard recycle icon but in reverse, letting individuals know that RE does more than recycle, they find ways to create products and circumstances that are environmentally sound from the beginning.

A life goal of mine is to help cultivate the talents and passions of people so that they may be able to make a living off of what makes them happy. Art of Dissection is a company concept created as a foundation for that dream. Based on the belief that all individuals have a gift that comes naturally, A.O.D.'s purpose is to be an agency dedicated to marketing and developing those gifts using raw creativity, honest introspection and humor derived from the one thing that many mass entertainment companies try to hide, a person's true self.

A.O.D.'s marketing campaign and concept is quite simple. If we can't get your attention, than how do we expect you to trust us to get attention for you? The campaign showcased in two parts, highlights the creative use of bringing to light some of the things that drive us to survive against all odds. Combining the age old concept that we are only famous after we die with the frustration of understanding the slight truth of that belief, Art of Dissection brings to the table "Any Means Necessary". A slogan that sits well with artists, models and musicians whom understand how passion drives them.

Note: The advertisement pictured left was featured in Creative Quarterly publication.